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Scoble’s Top 10 List

June 13, 2004 by Mitch Arnowitz

Scobleizer: Microsoft Geek Blogger
By now, many have read the Scoble’s Ten evangelism and IT lessons from one of America’s biggest churches. Just in case, though, the link above offers a nice twist of a list on how IT can help the relationship building process.
Lesson three: to get word-of-mouth advertising you need to be remarkable. (hat tip: Lee LeFever)

Filed Under: Word of Mouth Marketing

Bobquits.com

June 13, 2004 by Mitch Arnowitz

Bobquits.com
The Bobquits.com campaign is plastered around Washington, D.C for the month of June. The campaign uses traditional exposure/billboards and the Internet to spread the word. The online portion is geared towards those with broadband access. The stories that readers send in are the best part of the website.

Filed Under: Advertising, Marketing

Great viral marketing for a Monday morning!

June 7, 2004 by Mitch Arnowitz

Download PHOTOCOPIER.asf
I did 2 things as soon as I got this clip. 1. I laughed out loud and 2. forwarded it to a friend. What made me stop and think though was that this came from a teacher. I’ve had several interesting conversations lately with companies eager to tap the K-12 market. I wonder if these folks might be interested in using something like this to get their message out….

Filed Under: Word of Mouth Marketing

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