Older Airlines Embrace New Sales Tactics (washingtonpost.com)
Like everyone else, I spend a fair amount of time chatting about ‘integrated’ marketing programs or those that include traditional and interactive tactics. Here’s an article that talks about street tactics used by low cost airlines entering the Washington, DC market. Now, if the low cost guys would add viral marketing to the mix- then we’d have some excitement!
Interesting quote: “The low-fare carriers are forcing this change,” said B. Ben Baldanza, US Airways’ senior vice president of marketing and planning. “We need to not only tell people what we’re doing but remind them that we’re not the same company we were.”
Advertising.com gets bought by AOL for $435 Million (in cash)
Advertising.com — Press Release —
Who was it that said Internet advertising was down and out? Advertising.com co-founders John & Scott Ferber have done lots for the Baltimore digital community, this was apparent at a recent online marketing panel that I participated in.
Now, can someone tell me if the AOL/ICQ transaction was all cash? (hat tip: Joe Rizzo)
(re) find: Ken Mehlman and Joe Trippi discuss 2004 Vote
I was having an interesting conversation about differences between the Dems and GOP with respect to (local) grassroots community organizing and it made me think of this speech from the recent Politics Online Conference.
Here, Bush-Cheney Campaign Manager Ken Mehlman and former Dean Campaign Director Joe Trippi discuss the 2004 Vote.