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What do sick kids have to do with social media?

October 8, 2008 by Mitch Arnowitz

Well, actually a lot…
Our son was recently diagnosed with a rare hip condition. While not life threatening, it is serious and will require surgery and extensive recuperation.
We, of course, were shocked at the news. Elan is an outgoing, kind soul that goes out of his way to avoid stepping on ants. Intuitively, while my wife was finding solace through family & friends, I went online to research and connect with others.
Through social media channels such as e-mail lists, web forums, flickr, you tube, blogs, podcasts, social bookmarking sites such as delicious, online communities and Wikipedia, I was able to begin digesting different treatment options. There isn’t consensus in the medical community for Elan’s condition. Drs. generally support treatment options and surgery that they are familiar with. As bad luck would have it, we have to act quickly and make a decision that may impact the rest of his life.

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Filed Under: Personal Tagged With: elan arnowitz, janet arnowitz, Legg-Calve-Perthes-syndrome, mitch arnowitz, social media

Social media event marketing

September 12, 2008 by Mitch Arnowitz

We’ve been using social media to drive traffic to events. Examples include Bridge2Growth, CreateAThon and the Tech Council of Maryland.
These thoughts focus on events but are easily applicable to most Internet marketing & community building campaigns. Some of the things that we’ve learned so far:

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Filed Under: Social Media

Tenants of social media

September 11, 2008 by Mitch Arnowitz

Its all about you (iow: listen).
Don’t use social media to broadcast.
There must be value- I call it the what’s in it for me syndrome.
Use online interaction to drive offline activity.
Nothing beats face-to-face.
Research is still key- finding those that might be interested in building a relationship.

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Filed Under: Social Media Tagged With: mitch arnowitz, social media, tech council of md

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