Along the lines of last week’s social media thread, I have another question. A PR person presented me with the following scenario and I thought I’d toss it out for your input.
(con’t) Has social networking reached a tipping point?
The original conversation continues here and here (facebook membership required).
Has social networking reached a tipping point?
I had a interesting exchange with Victoria Pickering that made me think about a couple of things. We are marketing a client event, mostly through social media. Attendees will be businesses that want to learn more about Web 2.0.
The marketing twist is that many local businesses may not be using social media. Sure, there’s LinkedIn and other business networking groups but by marketing to the Twitter crowd, are we preaching to the choir? Are we building relationships with techies, potential business employees or maybe both? Sure, it depends on what type of business and people you want to attract but are prospects participating in social networking? In other words, has social media reached a tipping point?
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