Engaging Your Customers in Unconventional Ways
We’ve been asked to help out with a communication plan for a clients upcoming blog launch. I thought that I’d post the checklist of questions we submitted to the client. You’ll see that we bucketed this into 3 areas: design & technology, content & community, and marketing & communications.
Additions and corrections to the list are welcome!
[Read more…] about Questions to ask before launching your blog
BeyondBlogging is continuing the conversation from last week’s Roundtable on their blog. Here is an interview that I did with Chris Heuer during the event.
Here’s a fuzzy photo to go along with…
This past Friday, I attended BeyoundBlogging here in Washington, DC. The event’s keynote speaker was Ed Keller, of Innfluentials book fame. I stayed for the keynote and first panel, led by Shel Holtz. Panelists included Todd Tweedy, Debbie Weil, and Pete Blackshaw.
It was good to circulate and hear where DC communicators are with respect to consumer generated media and new media in general. Shel quoted Cluetrain’s famous by now markets are conversations line and it took me back to another ballroom of a similar size for a Netpreneur evening many moons ago.