Unconventional Wisdom - The Tuvel Communications Blog – Engaging Your Customers in Unconventional Ways

Non-prof marketing badges

August 18, 2005 by Mitch Arnowitz

(seen on The Rhetoric Of Me with a pointer from Chris Dover)

The American Cancer Society continues to be an innovator in the world of non-prof marketing and fundraising. Here’s their download page where you can grab a badge to fight cancer.

Orgs sometimes forget the importance of the marketing download page to spread the word. Download pages make it easy for folks to display, link, tell others and is mission critical! Pages typically include links, banners or buttons and blurbs for lists and newsletters.

Hey, maybe we should check to see if these marketing pages are on Chris Dovers list and add it if it’s not.

Another nice ‘spread the word’ page is the Skoll Foundation’s Uncommon Heroes. You can check out some other blog badges at the Blog Business Summit, going on as we write… We’ll have to find (or create) some examples of these marketing pages for orgs that don’t have unlimited budgets 😉

August 20 meeting: RSS Feeds and Blogs for Business

August 16, 2005 by Mitch Arnowitz

I just received word of the Washington, DC CPCUG Entrepreneurs and Consultants SIG August 20th Meeting. Bob Bailey, of Message Builders, is the featured speaker and the topic is RSS Feeds and Blogs for Business.

To register Contact Karen at the CPCUG Office, 301-762-9372.

11% of Blog Readers Use RSS to Manage Feeds

August 15, 2005 by Kari Rippetoe

This survey has been blogged already but following is Potomac Tech Wire’s version. I wonder how many blog readers use email to keep up? Commoncraft recently notified readers that he was doing away with email updates.

It interesting, I seem to get the most understanding of feeds when explained in relation to MS Outlook or other email programs…

Study: 11% of Blog Readers Use RSS Technology to Manage Feeds

New York --About 11% of weblog readers use RSS (Really Simple 
Syndication) to sort through the increasing number of blogs available, 
according to a new study by Nielsen//NetRatings. 

The firm said that 
5% of blog readers use feed aggregation software and more than 6% 
percent use a feed aggregating web site to monitor RSS feeds from 
blogs. "While RSS is an established technology, the growing 
popularity of blogs has catapulted RSS into the spotlight as a content 
personalization tool," said Jon Gibs, a senior research manager for 
Nielsen//NetRatings. The majority of respondents to the survey were 
less familiar with RSS feeds. 

Among the other respondents, 23% 
understood RSS but did not use it, while two-thirds either did not 
understand the technology or had heard of it.

Categories: RSS