This week’s edition of the Washington Business Journal has a short piece on the potential of RSS advertising. Consider the following quote from the story and remember that email and RSS don’t necessarily compete but can compliment each other.
While the traditional media catches on, RSS early adapters are bloggers. A great way to get your blogging info. is through email. Bloglet has made a business out of this.
It’s going to potentially replace e-mail newsletters, says Gary Duke, executive vice president of D.C.-based MDB Communications.
This topic reminds me of an earlier thread: Email is dead (again). More RSS information can be found in a 15 page report published by Forrester’s Charlene Li on Using RSS As A Marketing Tool. (read about the report all over the place but first on Sally Falkow’s Website Content Strategy).