Engaging Your Customers in Unconventional Ways
UPDATES: Dan Gilmor points to David Lazarus’s well written piece on ChoicePoint; Shifting sands in data leak.
=============
In a couple of days, we’ll head back to Maryland to find out if I received a letter from ChoicePoint as part of the 4,500 Marylanders affected by the latest identity theft scandal.
Cindy Webb has a good column on the legislative end of this scandal and what it all means.
Downloaded and Ready to Rock
iPod Nights Turn Amateurs Into Digital DJs at D.C. Club (free reg req’d)
The iPod Jukebox night, held at Cafe Saint-Ex every second Wednesday of
the month, attracts mostly white-collar types in their twenties and
thirties who heard about it from a friend of a friend, or read about it
in a link to a blog.
It’s perhaps the most public manifestation of how the iPod — with 8.2
million units sold in 2004, more than 5 million during the holiday
season alone — has gone mainstream, spawning an entire iPod culture
that goes far beyond wearing those distinctive white earphones.
Steve Rubel points to Pamela Parker’s blog and an MSN search engine story: Can a Viral Campaign Gain Traction without Bloggers? I was pleasently surprised to find Pamela’s blog. She should link to it from her area on ClickZ!