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2005 Business Blogging Awards Best Group Blog

February 15, 2005 by Mitch Arnowitz

Jackie Huba and Ben McConnell, of Creating Customer Evangelists, are up for the 2005 Business Blogging Awards Best Group Blog. Ben says: Deadline for voting is noon PST tomorrow (Feb 16). As they say here in Chicago, vote early and vote often.


Filed Under: Blogging

WIW- Washington Independent Writers

February 14, 2005 by Mitch Arnowitz

With a tight turnaround schedule,  we’re in need someone to edit a newsletter article on a recent client campaign. The opportunity was posted (for free) on a Sunday night to the Washington Independent Writers Job Bank. By Monday afternoon, we had received over 15 responses and they were good!

Making this decision reminds me that it’s important to create an easy experience. Those offering easy contact and a website with samples caught my eye. Those that put up barriers (need to fax writing samples, call  to discuss) lost my attention.

WIW is a great resource when you need writing help.

Filed Under: Resources

More on WOMMA Ethics Code

February 12, 2005 by Mitch Arnowitz

WOMMA’s Ethics Code Attacked For Allowing Teen Marketers (from MarketingVOX )


The National Institute on Media and the Family released a statement
calling on WOMMA to prohibit the "exploitation of minors in
word-of-mouth campaigns." While WOMMA’s code already prohibits
marketing to children younger than 13, the organization is asking WOMMA
to require parental notification and consent when engaging children
between 13 and 16 years of age. In addition to possible exploitation,
the Institute also raised the concern that children were being exposed
to inappropriate sexual material by word-of-mouth marketing campaigns.

Filed Under: Word of Mouth Marketing

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