Engaging Your Customers in Unconventional Ways
Wired News: Shady Web of Affiliate Marketing (from reachcustomersonline)
The biggest annoyance on the internet is not the guy trying to sell you a knockoff watch or prescription painkillers, it’s the marketing scheme that rewards spammers who drive customers to his site.
GoDaddy Gets Millions in Publicity From "Banned" SuperBowl Ad (from whatsnextonline.com)
Whether or not GoDaddy’s banned Super Bowl ad was good or bad (I thought it was offensive)is beside the point. GoDaddy CEO Bob Parsons is being talked about everywhere from the New York Times to adrants.
Those in the Washington, DC area have a new newspaper. The Examiner just began publishing.
Examining the D.C. Examiner’s Web Strategy
So, what about its Web strategy? After all, media companies that don’t integrate the print product with a cross-platform strategy are doomed to failure. Well, at this point, I’d say that the Examiner has a much better idea as to what it wants to do in print than it does online.