Engaging Your Customers in Unconventional Ways
Penn Media Coverts E-zines to Blogs
Penn Media recharacterized its 50 e-zine publications as blogs in hopes of attracting more advertising. Contracting with Pheedo to provide RSS and blog advertising services, Penn Media is moving from a push-only advertising model to incorporating "pull" content, such as syndicated feeds. The firm claims seven million subscribers.
Cynthia L. Webb: AT&T’s New Dial Tone
Cindy Webb’s first, post Post column is online– check it out! Today’s column has everything you want to know about the ATT deal. How different Cindy’s written life must be outside of the newspaper publishing world. Her blog now reads:
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Wired has a good & easy read on tagging (saw this on Micro Persuasion)
Wired News: Folksonomies Tap People Power
These days, a growing number of sites whose content is user-created
rely on tagging systems, also known as folksonomies, for the added
value Butterfield is talking about. Flickr and the social-bookmarking
site Delicious, along with Furl, are generally considered folksonomy trailblazers, but now sites like MetaFilter and the blog index Technorati have jumped on board, and more are expected to follow.