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1105 FOSE Meet-Up: Cybersecurity, Cloud Technology and Social Media

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We participated in a great onsite meeting at FOSE 2013 with top notch leaders in the information technology community. This guest post from CTOVision recaps the insights and discussions on the importance of cybersecurity, cloud technology and social media. The original posting of this blog can be found here.

1105 FOSE Meet-Up: Cybersecurity, Cloud Technology and Social Media

Guest post from CTO Vision

1105 Media Group, organizers of the FOSE and GovSec Conferences & Expos, hosted an FOSE 2013 Blogger & Speaker Meet-up on Wednesday, May 15 at FOSE.

I always look forward to the blogger meetups at events, because they offer a chance to get some visibility on other tracks or key points you’ve missed. It was a varied group. We had folks from all walks of life who work in the cyber realm, and the breadth of experience added to the conversation.

This meet-up included influencers, Ajay Budhraja, Chief Technology Officer, EOIR at the United States Department of Justice, Gadi Ben-Yehuda, Director of Innovation and Social Media for  IBM  Center for The Business of Government, Andrew Scott, Social Media Coordinator at Carahsoft Technology Corp.  Paul DeSoza, CEO of  CSFI, Sayngeun Phouamkha, VP of Business Development at  CSFI. Lindy Kyzer, Editor at  Clearance Jobs,  Erik Johnson from DC Gov and Michael Russell .

Right now the federal government is going through an incredible IT transformation. They are moving from IT as a way of getting work done, into IT as a strategic asset for business. The federal government is adopting today’s trends; mobility, agility and open APIs that are opening up federal IT and making it more functional and delivering more to our citizens.

Much of the talk focused on open data and data access. We talked extensively about the increasing amount of noise in the ether. From the deluge of tweets, to the host of open data released by governments it is becoming harder and harder to identify the signal. Paul De Souza of CSFI has created an open-source intelligence operating center for the CSFI that uses Silobreaker to create their own operating picture, and to create their own intelligence products. They also use the TVEyes capability to monitor TV streams from their smart devices, increasing their awareness of what discussions are occurring in the world.

We also discussed how data is driving government, and see OSINT and other capabilities de-silo’ing the data. However, this led into the conversation of how the government can lessen the impact of social media providing valuable OSINT to our adversaries. Ajay brought up the importance of cloud data, policy and accessibility. While some organizations have social media policies, a government-wide policy that clearly states social media policies could be beneficial. parental blocker Limited access to social media could also benefit the government and limit exposure. While social media can be a great asset to the citizenship of the country, we must be cautious that it does not endanger those citizens.

To access the full program agenda and find out about FOSE 2014, visit www.fose.com.

 

About CTOVision.com
At CTOvision.com we write about technology, with a focus on technology of relevance to enterprise technologists. The blog was founded by Bob Gourley, CTO of Crucial Point, a high tech consultancy. We also publish technology concepts and evals at our sister site CTOlabs.com.

 

Our premier publication is our monthly technology review. Every month we send

this to over 12000 technology thought leaders. This monthly summarizes reporting from the CTOvision.com blog as well as tech trends from the IT industry. The monthly also provide links to our technology assessments. Other products include our Daily CTOvision.com summary, the Daily Fedcyber.com summary, and the Weekly Government Big Data Newsletter.

 

MarComm Makeovers

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The original posting of this blog can be found here and was written by Elizabeth Engel 

Is your magazine frumpy? Is your blog out-of-date? Are your social media efforts mismatched?

Join Elizabeth Engel (Spark Consulting, LLC) and Mitch Arnowitz (Tuvel Communications) at MGI (623 N. Washington Street Alexandria, Virginia) for ASAE’s November Alexandria Brown Bag on Thursday, November 15, 11:30 am – 1:30 pm.

Mitch and Elizabeth and a panel of experts (aka the Brown Bag attendees) will provide on-the-spot analysis and advice for the samples you bring to help improve your marketing and communications efforts.

This will be an interactive session with a computer and Internet access available for pieces like your website, landing pages, or social media outposts. If you’d like the group to look at a print piece (like a brochure, postcard, magazine, etc.), please bring enough that we can pass them around (say 5-8 copies).

Show off what’s working at your organization, or get the input you need to take your marketing and communications efforts to the next level.

Register now, it’s free! See you there.

MAM Summit Recap: Facebook IS Losing Its Cool

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This blog post is written by guest blogger Laura Harders

Since I’m a blogger & social media consultant, I really gleaned a lot from the social media geared sessions at the Mid-Atlantic Marketing Summit in Baltimore. Directly following lunch, I had the pleasure on sitting in on the session “Is Facebook Losing Its Cool” with Moderator Rob Pegoraro, and speakers: Mitch Arnowitz, Managing Director of Tuvel Communications; Geoff Livingston, author & marketing strategist; Cary Lawrence, VP of Business Development at Social Code; and Kari Mitchell, Director of Digital Marketing at HZDG.

My takeaways from the session included:

1. Facebook IS losing its cool (almost unanimous amongst the panel of speakers).

2. Facebook is still an important social network and place where the largest audience is.

Some of the “issues” with Facebook that were discussed deal with the privacy perception and continual changes. I know for many bloggers and marketers, the change in reach of your message has been frustrating. Just because you have fans, doesn’t mean they will see your content. You now have to “pay to play”, in other words, you need to pay for Facebook post promotion and advertising in order for your fans to see your content in their news feed.

Some other takeaways for me:

  • Facebook usage has declined among young people.
  • Facebook has become more “noisy.”
  • Younger users are more likely to “like” a brand than older users.
  • Older users are more likely to click thru ads than younger users.
  • Facebook advertising is now an opportunity to amplify your message.
  • Facebook’s Timeline feature allows ongoing conversations with a readable thread, unlike other social platforms.
  • Out of all four panel members, only one “friends” their clients on Facebook. The majority of the speakers felt that their personal FB account was reserved for family & close friends, a smaller network.
  • Key to Facebook marketing is to gain “shares” as social validation for your brand & message.

Is Facebook losing its cool? Yes it is– for both users & brands. And while it’s still one of the predominant social media platforms, the importance of targeting other niche networks is critical, as well as creating custom approaches & goals on a variety of social media platforms.

Now its your turn! Do you agree with the panel conclusion that Facebook’s loosing its mojo? Please let us know in the comments below.

Laura Harders is a blogger and social media consultant living in the Washington DC metropolitan area. Besides working with small businesses to develop their social media marketing strategy and content, she also runs a popular, local deal blog, Beltway Bargain Mom, and teaches Coupon Classes.